Background

Perfectly Imperfect is a blog that "offers scientific facts mixed with personal experiences to help others understand the impacts anxiety and depression have on many people’s lives."

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Logo

The creator of Perfectly Imperfect came to me in hopes that I could design a logo that incorporated flowers,  Kintsugi vase (symbolic of accepting and embracing one's flaws), and the colors teal, purple and gold. 

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After only a few initial concept and a couple of rounds of revisions, we arrived at the final approved logo. The Perfectly Imperfect logo incorporates all requested elements in an elegant yet friendly circular design, exuding grace and empathy.