In addition to planning, organizing, setting up, and  photographing the event, I also was in charge of designing the marketing materials for the 2021 Great Pumpkin Walk  — an annual Halloween event hosted by the City of East Lansing where families can trick-or-treat at local businesses, paint pumpkins, attend an interactive magic show, and enjoy live music.

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I used marketing materials from prior years (not designed by me) as a start for my inspiration. I wanted my new design to be fun and playful, but still professional and trustworthy. I wanted it to to feel inclusive to all genders. To be cute enough for younger kids, yet cool enough for the older ones. 

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My design was a hit. Several thousand community members showed up for the event and my art surpassed my time at the City and was reused (altered slightly) for the 2022 Great Pumpkin Walk.

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Check out this 2021 article I'm quoted in regarding the Great Pumpkin Walk in The State News, Michigan State University's student newspaper.